August 1, 2006, Celtel Kenya launches One4all SIM Payphones

Celtel Kenya has unveiled new One4all SIM payphones in the local market.

The new One4all service is the first SIM based mobile payphone in the world. It ensures an accurate, efficient and more affordable way to use Celtel services and leads the drive for accessible mobile phone communications for all in Kenya.

Easy to use, the insertion of the special Celtel One4all SIM card into compatible mobile phone handsets instantly creates opportunities for business entrepreneurs and consumers alike.

Unlike ‘stopwatch’ based payphone services, Celtel’s One4all brings professionalism to the mobile payphone market by removing inconsistencies in timing of calls, call tariffs and opens up opportunities of use of other Celtel services.

Consumers using the service will have the advantage of using a flat rate across the network and can call with as little as Kshs. 5 making it affordable for all.

Speaking about the new service, Celtel Kenya Chief Commercial Officer Michael Dabaly commented, “The introduction of the One4all payphone service is directly in line with Celtel’s commitment of ‘making life better’ for the people of Kenya. This service opens up a new world of trustworthy mobile payphone communications, creating opportunities for new customers and One4all payphone operators alike”.

Building on the success of supervised community payphones, in Kenya, the new service also creates business opportunities for the country’s budding entrepreneurs who can become payphone operators instantly with minimal financial investment.

Mr. Dabaly further said, “Apart from the minimal financial investment required to start the business, One4all is easy to manage and convenient to operate since it is a normal handset which one can take along as they undertake other activities”.

The One4all SIM is expected to revolutionise the availability and operation of mobile payphones in Kenya. The handset together with the SIM will be sold at and affordable price of Kshs 3,500 which includes airtime worth Kshs 300.

One4all solidly places Africa on the map as a driving force behind GSM technology and once again proves that old technologies can no longer be introduced to the African people, and that new features and functionalities is a minimum requirement for Africa. Building on its success in Zambia and Uganda, the service is being launched in Kenya and One4all will be rolled out in all Celtel markets.

Celtel Kenya will endeavour to ensure that users are charged on a flat rate basis therefore, One4all payphones opens up affordable and high quality mobile phone communication to Kenyans.